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Atari PixelPlay FINAL

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PixelPlay Signs Agreement to License Select Classic Atari and Hasbro. Properties for Interactive Television Games. Agreement Revives Popular Atari Games for ...

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Atari PixelPlay FINALPage 1FOR IMMEDIATE RELEASEContact:Paulina PiekarskiConnors Communications2127981407Paulina@connors.co mPixelPlay Signs Agreement to License Select Classic Atari and HasbroProperties for Interactive Television GamesAgreement Revives Popular Atari Games for Interactive Television Service SubscribersNEW YORK April 11 2005 PixelPlay the leading provider of entertainment and stateoftheart technology for emerging platforms and Atari Inc (NASDAQ: ATAR) a leading publisher ofinteractive entertainment software today announced an agreement whereby PixelPlay will createand publish four classic Atari games and four Hasbro (NYSE: HAS) board game brands forinteractive television platforms in the U.S. and Canada. PixelPlay will integrate notable Hasbrobrands including SCRABBLE YAHTZEE MONOPOLY and BOGGLE as well as Ataris originalarcade games Centipede Asteroids Missile Command and Breakout reviving theseclassic games for its interactive television subscribers.Capitalizing on the popularity of Ataris classic arcade games and combining Hasbros wellknownbrands with PixelPlays extensive network of digital television platform partners creates a uniqueand unprecedented offering for consumers. Hasbros timeless games are a natural fit forintegration with PixelPlays unique JIVE technology which enables score submission leaderboards and tournaments as well as multiplayer capabilities.This agreement with Atari makes it possible for PixelPlay to provide the depth of recognizablebrands necessary to broaden the subscription gaming packages for all of our network serviceproviders said Ron Chaimowitz CEO of PixelPlay. Not only will subscribers have access to oursophisticated interactive gaming technology which is ideal for these traditionally multiplayergames but they will also have a larger selection of classic popular games that appeal to morediverse interests.We are excited to be working with PixelPlay to allow a new generation of fans to enjoy greatAtari and Hasbro ga ...

Source: www.pixelplay.com

 

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