Beef Checkoff Program Fires Upforgrilling Season

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Beef Checkoff Program Fires UpforGrilling Season
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... TBC) sum- mergrilling advertising an d promo- tionalpartner- ships are in full swing. The summer grilling ... Secret ar yof Agriculture. Then umber of pro- ducersservingon the CBB fluctuates from yea r-to ...

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In an effort toke ep beef kingofthegrill, the Texas Beef Councils (TBC) sum- mergrilling advertising an d promo- tionalpartner- ships are in full swing. The summer grilling cam- paignutilizes cur rent mar- ketingpro- grams while exten ding na tional efforts to con- sumersand retailers. The campaign centers around summer grilling and runs through September, extending the promotions through Labor Dayandfall football season. Throughout the campaign, TBC will reach consumers thro ugh radio int er- views, on-air grilling demonstrations, endorsement spots, print advertising and liver et ail storefront radio remotes. TBC will pro vide listen ers step- by-step grilling infor- mationduringthe radio demonstrations and interviews. The endorsement port ion of theca mpaignfeatu res culinary and nutritional information, en courag- in gconsumerstose lect beef as the protein of choice in their diet. "Consumers love to grill beef, which makes grilling season the per- fectopportunity to showcase beef asa nutritious, delicious, versatile product,"said Rosemary Brizendine, TBC chairandbeef producer. "This cam- paignisagreatex ample of our industry building partners hips and wo rk- ingtogetherto promote our product during t he summer grilling months." Live radio remotes with stations int he Austin and San Antonio market swill drive listeners to visit designated H EB stores for beefs ample sand grilling guides. In ad di- ti on, "Beef ItsWhats For Din ner"advertise- me ntswillappear in printpublicati ons in the Austin, Houston, Dallas, Fort Worth and San Antonio markets. TBC expect storeach anestimated1.6 million consumers through radio andprintadver- ti sing. TBC ha salsopart- neredwithSte. Gene vie ve Wine and Fiesta Spices to bring consumers theMix it Up with Be efpromotional partne rship. Throughout the sum- mergrilling months, custom ...
Source: www.texasbeef.org

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