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BMW's Dealer Communication System the 'Ultimate Driving Machine ...

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BMW's Dealer Communication System the 'Ultimate Driving Machine' behind Phenomenal Sales in Mexico BMW Group Mexico is the leader in sales within the luxury car segment.



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BMW's Dealer Communication System the 'Ultimate Driving Machine' behind Phenomenal Sales in Mexico BMW Group Mexico is the leader in sales within the luxury car segment. Sales in Mexico were i n c reasing at a phenomenal pace (up 68% in 2000 compared to the previous year). BMW Gro u p Mexico was growing very fast and delivery efficiency was in jeopard y. Success was putting a strain on the information systems. BMW needed visibility on its stock and a centralized method of information exchange for locating cars and spare parts and coping with larger volumes. Cap Gemini Ernst & Young created a Dealer Communication System (DCS) Internet web portal linked to SAPR/3.  BMW dealers can now place orders online configure and purchase cars m o t o rcycles check parts and prices and receive a confirmation and follow up their orders. Thre e DCSs were developed at the same time and are now in operation Mexico Brazil and Argentina. BMW was one of the first automotive manufacturers in Mexico to use a DCS over the I n t e rnet with SAPR/3 transactions. Dealers are now able to track order status from headquarters throughout the rest of the world. Supported by the Dealer Communication System parts orders have doubled handled comfortably     by the same number of staff. BMW is now better pre p a red to forecast vehicle sales inventory     is streamlined throughout the supply chain giving full information and clarity to dealers. Client Profile In the luxury car segment BMW is the sales leader in Mexico and holds 30% of the luxury market. Operations are housed in Mexico City supported by an 80000 square meter surface plant (production & parts warehouses) in Toluca central Mexico. This is also the site of an international       Servic e School used for training employees postsales as well as for special car production. BMW arrived on the Mexican market at the end of 1994 in the midst of one ...

Source: www.mx.capgemini.com


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