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SAP R/3 Implementation at Geneva

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However each generics subsidiary had its own SAP R/3 implementation ..... Though SAP provided a SOP module with their R/3 package Genevas R/3 project ...



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SAP R/3 Implementation at GenevaPage 11SAP R/3 Implementationat Geneva Pharmaceuticals1Company BackgroundGeneva Pharmaceuticals Inc. one of the worlds largest generic drug manufacturers is the NorthAmerican hub for the Generics division of Swiss pharmaceutical and life sciences company NovartisInternational AG. Originally founded by Detroit pharmacist Stanley Tutag in 1946 Geneva movedits headquarters to Broomfield Colorado in 1974. The company was subsequently acquired by CibaCorporation in 1979 which in 1996 merged with Sandoz Ltd. in the largest ever healthcare merger toform Novartis. Alex Krauer Chairman of Novartis and former Chairman and CEO of Cibacommented on the strengths of the merger:Strategically the new company moves into a worldwide leadership position in lifesciences. Novartis holds the number two position globally] in pharmaceuticalsnumber one in crop protection and has tremendous development potential innutrition.The name Novartis comes from the Latin term novae artes or new arts which eloquently capturesthe companys corporate vision: to develop new skills in the science of life. Novartis inheritedfrom its parent companies a 200year heritage of serving consumers in three core business segments:healthcare agribusiness and nutrition. Business units organized under these divisions are listed inExhibit 1. Today the Basel (Switzerland) based life sciences company employs 82500 employeesworldwide runs 275 affiliate operations in 142 countries and generates annual revenues of 32 billionSwiss Francs. Novartis key financial data for the last five years (199498) are presented in Exhibit 2.The companys American Depository Receipts trade on the New York Stock Exchange under theticker symbol NVTSY.Novartis global leadership in branded pharmaceuticals is complemented by its generic drugsdivision Novartis Generics. This division is headquartered in Kundl (Austria) and its U.S.operations are managed by Geneva Pharmaceuticals. In 1998 Geneva had revenues o ...

Source: www.isworld.org


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