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Toy & Hobby Business Segment

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proven popular across a wide range of customer age brackets. Consolidated sales of the Toy & Hobby Business Segment were 45948 ...

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Toy & Hobby Business SegmentPage 114Toy & Hobby Business SegmentThe Toy & Hobby Business Segment develops manufactures and sells avariety of toys and hobby products that leverage outstanding content andtake advantage of synergies with other businesses. Main products includecard games the MICROiR series of highperformance miniature toys remotely controlled by infrared signals and candy toys that come with detailed figurines. The centerpiece of this business these main products haveproven popular across a wide range of customer age brackets.Consolidated sales of the Toy & Hobby Business Segment were 45948million 79.5% higher than in the previous fiscal year. Operating income increased 130.9% year on year to 16629 million. The operating income ratiowas 36.2% compared with 28.1% in the previous fiscal year.Akihiko NagataExecutive Corporate OfficerToy & Hobby Business SegmentYuGiOh! OCG Duel MonstersYAMIMAKAI NO KYOUIKAZUKI TAKAHASHI STUDIO DICE/ SHUEISHAPlanning and production: KONAMIYuGiOh!TRADING CARD GAMEPHARAOHS SERVANT1996 KAZUKI TAKAHASHIYuGiOh!TRADING CARD GAMEMETAL RAIDERS1996 KAZUKI TAKAHASHICombat DigiQMarket EnvironmentIn Japan the toy market is holding firm without any sharp declines in demand despite thecountrys low birth rate aging population andfalling disposable income levels. The main reasons are that expenditure per child is increasingand adults are becoming new users. Meanwhilethe expansion of business formats transcending industry lines is broadening the market. Inthis climate supplying highquality productsand services that precisely meet customerneeds is an extremely critical determinant ofsuccess. Furthermore it has become crucial tooffer products and services not only to childrenbut also to a broader range of age groups. It hasalso become important to develop businessesfocused on overseas toy markets.PerformanceSales of the YuGiOh! official card game seriesthe mainstay product in this business declinedin Japan compared with the ...

Source: www.konami.co.jp

 

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