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Toy & Hobby

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Responsible for Toy & Hobby. While expanding lineups of products that appeal to every generation from children through. to adults this business unit makes ...

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Toy & Hobby Page 116K O N A M I S B U S I N E S S S T R A T E G I E S Toy & Hobby Our mission is to offer muchloved toy and hobby products in every era. Yojiro KudoResponsible for Toy & HobbyWhile expanding lineups of products that appeal to every generation from children throughto adults this business unit makes extensive use of the KONAMI Groups strengths insoftware IT and content to generate synergies with other business units. Furthermore thebusiness unit intends to fortify global business development efforts through coordination withGroup companies in Japan North America and Europe. At the same time the Toy & Hobbybusiness unit aims to carefully analyze entertainment demand amid todays diversifyingvalues and lifestyles and actively draw on the KONAMI Groups creativity to take on thechallenge of developing products in new categories. Market ConditionsJapans toy market is experiencing the emergence of such negative factors as the decliningbirth rate children growing out of toys at younger ages due to earlier maturity and increasedconsumer spending on other types of entertainment. On the other hand the declining birthrate has led to a rise in the amount spent on each child while demand for toys targetingadults is growing.The market for childrens toys is gradually becoming more challenging as nontraditionaltoys such as toys for adults and electronic games become more popular. From a differentperspective this trend can be viewed as the toy industry growing by diversifying into newfields. Amid increasing polarization between sellable and unsellable products theJapanese toy market has continued to generate annual sales from between approximately700 billion and 800 billion despite concerns about the impact of the declining birth rate. Fiscal 2006 Business ResultsIn fiscal 2006 the Toy & Hobby business unit recorded a yearonyear increase in sales across awide range of lineups centered on card games and including character figures for boyselectron ...

Source: www.konami.co.jp

 

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