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Wii PS3 and Xbox: The Game Has Only Just Begun

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During. the same period Nintendo sold. 436000 Wii consoles. In Japan. Enterbrain says that of the. 600000 game consoles sold. during the month of January ...

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Wii PS3 and Xbox: The Game Has Only Just Begun Page 1Highlights 1According to Merrill Lynchby 2011 one third of Japanesehouseholds and almost 30% ofUS households will own a Wii. Since its release the Nintendo console has quickly sold out both in US stores and in Europe and Japan. Nevertheless they can be found on auction sites though at a 35% markup fromtheir recommended retail price. 2NPD Group Researchestimates that in January sales figures in the US were 244000units for the new Sony console and 294000 for Xbox. During the same period Nintendo sold436000 Wii consoles. In Japan Enterbrain says that of the 600000 game consoles soldduring the month of January 68% of these were Nintendo compared to a 25% share for PlayStation 3 and 7% for X360. 3 The launch of PlayStation 3 in Europe is expected for March 23. However the sales numbers for the new Sony console in the US and Japanwhere it wasreleased on November 11 of last yearare generating fears that it may also receive a lukewarm reception in Europe. The Wii went on sale in December 2006 while the Xbox was available for the 2005 Christmas season.Wii PS3 and Xbox: The Game Has Only Just Begun Marta Comn ebusiness Center PwC&IESE 27/02/07 With the European launch of PlayStation 3 just a few weeks away sales figures for the new Sony console in Japan and the US are below those of Xbox and Wii the new system from Nintendo. The latter whose clever remote control has turned out to be a major hit among the less diehard players saw excellent results in January. Nintendos strategy which is based on opening new markets for videogames and attracting users who do not fit into the traditional videogamer profile is paying off. The Nintendo DS console had already broadened the scope thanks to mentalconditioning games aimed at older folks. The differentiating factor for Wii and its major competitive advantage is its ability to simulate real exercise requiring the user to move as if actually performing the activity. Many users ha ...

Source: www.iese.edu

 

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